MOTION • 2D • 3D • LOTTIE • VIDEO

Motion Graphics & Animations that Explain, Engage and Elevate Brands.

We produce concept-driven motion for product UX, marketing campaigns and internal communications — from Lottie micro-interactions to full 2D/3D explainer videos.

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Projects Delivered

140+

Avg. Engagement Lift

+32%

Formats

Lottie • MP4 • GIF • WebM

Motion Outputs Production-ready, performance-aware

Micro-interactions

Lottie

Lightweight & cross-platform

Explainer Videos

30–90s

Script, storyboard, animation

Capabilities

2D Animation 3D Motion UI Animation Social Video

Motion that balances creativity with performance and platform constraints. Production‑Ready

Overview

Motion that clarifies product value and amplifies campaigns.

We combine storytelling, design and engineering to create motion assets that improve comprehension, delight users and increase conversions.

Our motion work spans micro-interactions for apps, animated explainers for product launches, social-first video creatives and 3D visuals for hero experiences — all optimized for the target platform and audience.

Script & Storyboard

Concept, narrative and visual direction to ensure motion serves the message.

Design & Illustration

Brand-aligned assets, characters and iconography for consistent motion language.

Animation & Compositing

Frame-by-frame, keyframe and procedural animation with polish and timing tuned for impact.

Delivery & Optimization

Lottie exports, compressed video formats and platform-specific specs for fast delivery.

Core Services

Motion services we provide.

From micro-interactions to full-scale animated campaigns — creative, technical and production expertise in one team.

UAE • USA • UK • AUS • CA

Lottie & UI Animation

Micro-interactions, onboarding animations and motion systems exported as Lottie for cross-platform use.

Design tokens & motion specs
Lottie exports & optimization
Integration guidance

Explainer & Product Videos

Scriptwriting, storyboarding and animated explainers that simplify complex ideas and drive conversions.

Script & voiceover
Storyboard & animatic
Full animation & delivery

Social & Ad Motion

Short-form motion tailored for social platforms and paid channels with A/B creative variants.

Platform-specific formats
Variant testing
Performance-focused edits

3D Motion & VFX

Product visualizations, 3D scenes and subtle VFX to elevate hero experiences and explainers.

Modeling & texturing
Lighting & rendering
Compositing & color grade

Animated UI Kits

Reusable motion components and pattern libraries for consistent product animation across teams.

Motion component library
Documentation & specs
Developer handoff assets

Motion Strategy & Workshops

Workshops to define motion language, priorities and measurement for product and marketing teams.

Motion language workshops
Roadmaps & prioritization
Measurement & KPIs

Tools

Tools and pipelines we use for motion production.

A production-focused toolset that supports concepting, animation, rendering and efficient handoff to engineering and marketing teams.

We combine design, animation and engineering tools to deliver motion that is creative, performant and easy to integrate across platforms.

2D Motion

After Effects Lottie Bodymovin Principle

3D & VFX

Cinema 4D Blender Octane Nuke

Editing & Delivery

Premiere Final Cut HandBrake FFmpeg

Collaboration

Figma Notion Slack Frame.io

Why Choose Us

Motion partners who deliver creative and measurable outcomes.

We combine storytelling, design craft and production discipline to deliver motion that supports product goals and marketing KPIs.

Our team works with product, marketing and engineering to ensure motion is on-brand, performant and easy to integrate across platforms.

Story‑First

We start with narrative and user benefit to ensure motion communicates clearly.

Performance‑Aware

Motion optimized for platform constraints and fast loading across devices.

Production Discipline

Versioning, proofs and supplier coordination to ensure smooth delivery at scale.

Local Market Insight

Experience producing motion for global audiences, languages and platform preferences.

EMIRATES SOFT

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